This space contains personal opinions of David McNab, a resident of Ontario, Canada. My motivation for writing here derives from a sense that much of what I read in the press and online is misinformation, willfully or otherwise. I write my views here simply to share them with interested persons, in the hope that at least one person may stop and think about what they believe, instead of what they are told.
Archives
Customer Intelligence Analytics- Customer Cash Flows: behaviour to bank on
- Bank Deposit Services: Undervalued + Misunderstood = Mistake
- Understanding customer behaviour: the transition from memory to knowledge
- Events versus transactions in marketing analytics
- If...
- Unprofitable Customers: Naughty or Nice ?
- Customer behaviour = real intelligence !
- Analytics - key to efficiency
- What is going on in customer inteligence

Customer Value | Customer Profitability